Forum posting has long been proven to drive targeted website traffic. Even though forums aren’t marketplace you can join forums where your target audience gather and start building relationship with them. By answering their questions with good answers your reputation will grow and they will follow your recommendations.
To be effective, there are some things that you need to consider.
First, you must have a personal interest to the main topic of the forums. Next, only join forums that are related to what you have to offer and that have a significant amount of active members. Finally, check whether the message boards allow you to make posting with “your signature” and don’t waste your time if they don’t allow you to do that.
After you have joined a forum that meet your requirements, create a signature that has a link or two to your website. When making posts make sure that you follow the forums’ rules and the posts add value to the members of online communities. Never make forum posts that are nothing more than an advertisement.
Once you become familiar with the community, set a daily schedule so you can visit the discussion groups regularly. At the beginning, get to know the users and introduce yourself with intelligent questions. Then, be an active member on the message board and take an active interest in helping others.
By doing so and following all the forums’ rules you’ll develop a good reputation without saying a word about your promotion. Using credible and relevant forum posting you’ll get targeted website traffic and slowly be considered as a trusted colleague by the users and those who are interested in your product or service will approach you.